OK I’ll be the first to admit that managing your digital footprint for your small business can feel a bit overwhelming at times.

Just when you’re finally starting to get a handle on this “digital marketing thing” WHAM!! You’ve just found out that all that time you’ve spent learning how to make images on Canva is now soooo 2018 and it’s all about animated video posts now.

Animated posts or basically anything that moves to get your customer’s and prospect’s attention are the new kids on the block.

As you may have heard video is all the rage but there’s just one problem. Video sucks up a lot of time and money, they never quite turn out the way you like and that’s before you even get to post it. So mobile app developers have been working overtime on this “problem” and we now see a new crop of video apps popping-up all over the place.

These apps are perfect for the small business owner, who has no time to sit behind a desk and needs to get the word out about their business quickly – but beautifully. It’s always hard to make a lasting first impression, with all the noise out there today. But as we know all to well, times have changed. It’s time to either go pro or go home.

So if you haven’t had the time or the money to dip your toe into the video space just yet – you may want to give an app like Ripl a try. I just recently discovered this app myself and I have to say it’s pretty nifty. You can check out Ripl’s quick explainer video here.

It allows you to have some pretty powerful editing features right there on your phone. Just think of it as a really pretty, pumped-up version of Keynote or PowerPoint for your phone.

You can post to all of the main social channels out there including Facebook, Instagram, YouTube, LinkedIn and Twitter. If you purchase the Pro version of the app you can even save your photos/animations to your phone to share anywhere else you like.

If you want to dive a little deeper, be sure to watch this great 7-minute video tutorial here from Ali Mirza or you can see how other small businesses are using the app on their site.

Stick a fork in me I’m done! That’s it for me this week, but I’d really like to hear from you.

Question: Do you update your social media more on your phone or at your desk? Share your comments below.

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This post was last updated on May 5, 2020.