This week’s featured post is a great article from Jesse Aaron’s for Business 2 Community, on the psychology of persuasion and how you can leverage this in your online marketing efforts.

Aaron covers everything from engaging the senses to the benefits of choosing content marketing over “crowbar marketing”. Some of you make think this is a bunch of bologna but there little golden nuggets scattered throughout this piece.

If anything it may help you spice up your “not-so-up-to-date” sales copy. Be sure to check out these “11 Marketing Psychology Tips to Tap Into Buyers’ Minds” on Business 2 Community’s site.

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This post was updated on July 2, 2020.