If you’re looking for an alternative to Canva or PicMonkey to produce images and graphics for your small business then this week’s post is for you. We all know that there’s more to creating content than just taking a few snapshots on your phone and posting them to your social media feeds or website.
There’s a lot of noise out there and you need your business to break out from the pack and rise above it.
There are many ways to do this, but one of the easiest is to simply repurpose your current content by changing it’s format. Infographics, image quotes and clever memes are a great way to do this, because you can communicate visually what you may have previously only communicated through the written word (like a blog post) or via the spoken word through something like a podcast or live workshop.
Finding and hiring someone to create custom graphics for you on the fly can be time-consuming and costly. That’s where a graphic design tool like PiktoChart can come in handy.
PiktoChart is a fast and easy way for you to create infographics, social media graphics like Instagram stories, slide presentations, flyers and even posters.
They also have a great blog and video tutorial section to show you not only how you can use their app but how you can integrate their product into your business. I’m a stickler for this when it comes to recommending any apps on my blog.
I personally can’t stand it when a company deploys or ships a product or service and then doesn’t bother to tell you how to use it. They instead send you to the land that time forgot also known as their “knowledge base”.
They actually expect you to waste time searching through a random selection of questions, submitted by users in a Q&A section as big as the Library of Congress, when a simple series of video tutorials would due. Lucky for PiktoChart and for us they don’t have that problem.
If you want to give them a shot, all you have to do is just sign-up for a free account and use the software online. You don’t have to download anything just like Canva and PicMonkey.
Now you may have to search their library to find a style and color scheme that works with your brand, but that would be the case with any of these services offering ready-made graphics and assets.
The point is to make sure you have enough options to choose from, so you can get your content up quickly and still maintain a consistent “look and feel” on your social media feeds and/or website.
So why bother if you’ve already got Canva or PicMonkey or Snappa?
It’s their niche. What’s nice about PiktoChart is that they focus on more complex projects like slide presentations and infographics. Infographics and slide presentations make great lead magnets, but they are NOT easy to put together and can cost a lot of money to pay someone to design one for you.
If you’ve generated a lead magnet or put together a slide deck before, it’s most likely full of great content that you can slice and dice them into more digestible chunks and repurpose them without having to start from scratch.
Now you don’t want to give all of the best stuff from your lead magnets and slide presentations but you can repurpose these “chunks” of content, to update or even create new (smaller) pieces of content for your marketing plan.
These pieces of content can help punch-up that “wordy” blog post, by quickly showing them what you’re talking about as opposed to forcing them to read the equivalent of the “dead sea scrolls” to get to the same point.
How many times have we seen “behind the scenes” footage of somebody’s shop or store? Repurposed content can give say your Instagram followers a “break” from all those shots of your latest culinary creation or shopping haul.
Again, this isn’t to say that that kind of content isn’t likable or share-worthy, but it is to say that everyone is doing it and if you’ve been reading this blog, you know one of my mantras is that you can’t stand out if you look like everyone else. So why not give a tool like PiktoChart a try? You can learn more about it in their explainer video here.
Oh and by the way, I am not now nor have I ever been, an affiliate for any of the products or services that I talk about here on my blog. So you won’t find any affiliate links here. The thoughts expressed in this post are mine and mine alone, but now it’s your turn. I want to hear from you.
Question: How do you repurpose content on your social media feeds or website? Do you turn blog posts into podcasts? How about image quotes or infographics? Share your comments and questions below.
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