A Great Way to Scale & Make More Money for Your Small Business

We’ve all heard that one of the best ways that you can make more money in your business is by repackaging and selling your product or service into a different format – ideally at scale.

There a million ways to do this but perhaps the most tried and true way is with a book. Now I am not a book expert by any stretch of the imagination, but I can tell you one thing is for sure. Books don’t make a lot of money. No business coach or marketing whiz will ever tell you to write a book to make money.

Books are now considered the modern-day equivalent to a “business card” or a “media kit”. They’re another way to help you get the word out about your business in a big way.

And while I agree with them – I do think that if you’re a small business and you’ve been in business for quite some time, you’ve probably have a large enough customer base that you could sell a book to about your product or services.

So I have a little insight on this. You won’t believe it, but many moons ago I worked in the apparel, gifts and accessories business here in NYC. I was a designer and a production manager.

If there is one thing that I know for sure is that the “knock-off” business isn’t going anywhere soon and you can’t keep someone from knocking you off (or anyone else for that matter) – no matter how hard you try. My two cents? Knock yourself off before somebody else does.

Don’t sit at that little booth in your local crafts fair or farmer’s market selling your beautiful scarves or muffins and let some big shot product developer come along and buy one to take back to the office and “knock it off”.

The playing field has never brought more opportunities and resources for small businesses like ours. This is your chance to grab the bull by the horns and run with it! OK I got a little carried away but you know what I mean.

Now just to keep it real, selling and publishing your own book isn’t necessarily going to make you a “kajillionaire” but it does have the potential to bring in more than just a little “extra cash” AND it will help expand your visibility and reach. There’s just one catch – you don’t know how to publish a book.

Well have no fear – that’s where a company like Blurb comes in. One of the coolest things to happen in the digital space is “on demand digital printing”. It has brought the costs and production time for publishing a book down to almost nothing.

Blurb will let you print stunning books, photo portfolios, trade books, magazines and even ebooks – for very affordable prices. You can print 1 or a 1,000 in just about every format imaginable. You can even “print as you go” through one of their partners like Amazon, Ingram, Apple or Kickstarter.

Don’t have the tools to actually design the book? No problem. They have tools online that you can use and templates, if you already have the graphic design and editing software.

If you’ve got a big project – they’ll even help you store, pack and ship your books for you. Now all you need is an idea for a book.

Need a little inspiration? Just check out some of the Staff Picks from Blurb’s own community bookstore on their site or this post on 10 authors who found success publishing their own books.

Not sure how to set up a shoot for your book? Check out these resources from Makelight and Shopify.


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Well that’s it for me this week. Now I would like to hear from you.

Question: How do you bring in new revenue for your business? Do you create new products for your existing customer base or make money from repeat business for the same product or service? Share your comments below.

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This post was last updated on May 5, 2020


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