Hey there! I hope you’re having a great summer and staying nice and cool wherever you are. I’m going to try to keep it short and sweet this week – so let’s dive right in.
If you’ve been marketing your business online for a while now, you’ve probably come to realize that social media posts and random email blasts just won’t cut it. While emails have the highest conversion rates, they don’t really work unless you’re using a series of emails, to nurture your customers and prospects to a sale. That also means providing fresh quality content on a regular basis.
Now writing all of your blog posts and content for social media, speeches, books, workshops or webinars can be a lot of work and quite frankly a bit daunting if you’ve never done it before. Look I know what you’re going to say, you don’t have time.
You’re “knee-deep” in the day-to-day operations of your business and I completely understand where you’re coming from. I’m a small business owner too, but you have to know by now that you’ve got to stay in front of your customers.
But what if all this writing just isn’t your thing? You know what you’re doing but trying to put it all together in a way – so it makes sense for someone else is almost impossible. That’s where an app like Editorr comes in. By the way, that isn’t a typo. They actually spell it with two “R”s.
Editorr is a mobile app and website that allows you to submit work that needs to be professionally edited in real-time. So if you’ve finally managed to land a phone interview with that morning show TV producer whose now asking for that “bio” in your media kit. What bio?
Yeah – you needed a bio, like yesterday and now you’ve got to get one to that production assistant by 10:00am tomorrow. Sure you can crank something out but who has time and if you’re like me, you’re a lousy proofreader.
You can get it done and done fast with Editorr and it won’t cost a small fortune. There’s no monthly subscriptions – you just pay as you go (see pricing) and you can start for as little as $19 with their “Scribe” package that covers the editing of a 500 word piece like an email or blog post.
Your work will be reviewed by real people, in real-time, who will check for spelling, grammar and any other mistakes you may have including context. The average turn around time is a little more than 15 minutes.
This service is great when you’re pressed for time but I personally think the best way to take advantage of a service like this is to have someone proofread things in batches. Like 3 months worth of blog posts or even in some cases a group of promotional emails.
This can save you time and be more cost-effective for you down the road, instead of giving them one or two things at a time. Take a moment to look at their “Linguist” and “Scholar” packages.
I do have a few things I would not recommend this for and editing a book is one of them. In this case, I would advise you to find someone who knows your industry and understands how to put a book together. If you think Editorr may be a good fit for you and your business. You can learn more about how it works here: https://editorr.com/#howitworks .
Well that’s my little “sound byte” for this week. But I want to hear from you…
Question: What part of managing your digital content do you struggle with the most? Share your comments and questions below.
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