These days it’s not uncommon for small business owners to just whip out their phone (at a wedding or an event) and snap a few quick photos or video clips to post on Instagram, Facebook or YouTube – to promote their business. You just type-up a “cute” caption and post. Done and done!
Now, while this may be fine for social media, this really won’t cut it for your website. If you’re using those same photos or videos, from social media, to ask your customers to part with their cold hard cash – you may want to think twice.
You see people’s attention spans are getting shorter and shorter. The bounce rate from websites is notoriously high. You’ve worked hard to get that traffic from social over to your website and you don’t want to spoil the chances of finally closing that sale with blurry or “so-so” photos.
A good (or bad) photo can make or break a sale. It’s important to make sure that your customers can see everything and have all of the info they need to hit the shopping cart button the first time around.
Scheduling a shoot or renting out a studio can be very expensive, so you want to make sure you give yourself plenty of time to get all of your ducks lined-up in a row before you take this project on.
You want to pay close attention to your budget, but also on whether or not you’re going to do this yourself or hire someone. Should you choose to hire someone, the people you decide to work with need to be reliable and have the same point of view that you do about your brand or company.
The last thing you want to happen is to spend time going back and forth with a photographer or prop stylist about why your vision is more important than theirs on the day of the shoot or waste time waiting for people to show-up.
Now if you’re on a tight budget you may want to think about taking an online course to see what you’re about to get yourself into. I always recommend doing a little homework like this, before you invest serious money into something you’ve never done before.
You may want to check out a course on food photography and styling like the one from photographers Catherine Frawley and Emily Quinton at Makelight is a great place to start. Makelight offers great affordable courses on food, crafts and product photography for photo enthusiasts or the novice beginner.
In this 2 week online video course you’ll learn about how to compose the best images, pro tips about food and prop styling and how to get the most out of via your social media channels through visual storytelling. The videos are about 10 to 15 minutes each AND they include exercises and downloads of everything you’ll need.
They also have built a Facebook community of like-minded entrepreneurs, Instagrammers and bloggers – to keep you inspired and motivated.
Spoiler alert! While this may be fun I can tell you from my own experience that there is a lot that goes into preparing a photo shoot like this. Having said that – if you do your homework or find the right team it is well worth it.
You’ll have images and/or film footage that you can use over and over again and they will give your business that beautiful, “polished” look your products or service deserves. Plus taking a course or investing in the professional services of photographers, videographers and the like will ultimately save you time and money in the long run.
Question: What photo editing software or equipment do you like to use for your business? Share your comments, questions and stories below.
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