One of the Best Kept Secrets to Stepping-Up Your E-Commerce Game

If you’ve been following the news lately, you may have noticed that Amazon has entered into about 3 new markets every month – or at least it feels that way. Regardless, the rise of Amazon as the next Wal-Mart has encouraged every business to take a look at their e-commerce game.

Now to be honest e-commerce ain’t like talking about it. It takes a lot of work to get a full blow e-commerce site up and running and don’t even get me started on “pack, pick and ship” – that’s an entire blog post all on its own.

You see – there is this myth in the digital space. All you have to do is build a website and they will come. All you have to do is set-up a social media account and they will come. All you have to do is add a shopping cart to your website – and the money will just magically start rolling in.

Well I’m sorry to say that just isn’t true. I speak from my own experience as I had a small handbag “ecomm” site WAY back in 2004 and let me tell you. . .try as I might – they didn’t come.

So where do you go from here?

You know that this “ecomm-thing” isn’t going away. In fact, its been around for decades now and it looks like in the next year or so Cyber Monday is going to swallow Black Friday whole. But you don’t have the slightest idea what to do or how this all works.

Here’s the good news. There are quite a few companies out there who have been at this e-commerce thing for quite some time Big Cartel, Volusion, Magento, WooCommerce and of course Shopify. But I’m not going to write about Shopify’s “ecomm” capabilities – nope instead I want you to take a few moments to check out their blog – yeah their blog.

Shopify’s blog alone covers everything from figuring out your brand name, to packaging, email marketing to creating your own product design company. Shopify views their blog as a giving it’s customers the knowledge and inspiration they need to not only build website, but a profitable business.

They even sponsor a competition every year for new business owners from around the world and it has spawned a spin-off for those who want to build even bigger businesses.

One of the best kept secrets on the web is actually hard to find sometimes. It’s the blog for a digital software company like Shopify. You see when you land on their site – they’re main goal is to get you to buy – but the real deals are found in all of the top-notch and often FREE info in blogs, webinars and podcasts.

I’ve talked about this in other posts and Shopify is no exception. If you’re ready to “step-up” your e-commerce game or you need a serious primer to help you figure all of this stuff out – visit Shopify’s blog first.

OK that’s it for me this week. Now I’d like to hear from you.

Question: Are you currently selling your products or services on your site? If not, what’s keep you from doing so? The money? The time or the wrapping your head around the technology?

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This post was updated on July 26, 2020.

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