Services

With so much to choose from, it can be so confusing to decide what will work best for you and it varies from business to business. I’ll help you eliminate the endless hours of attending “so-so” workshops, searching the web for plug-ins & apps {you don’t really understand} or sitting through another ad-hock online video tutorial. You’ll no longer have to try and figure out all of this “stuff”. From inception to completion, I can guide you through the process of choosing the best solutions for your website or online project.

“Sylvia helped me develop a web presence during my campaign for NC Lt Governor as well as making a new design for my NC Senate website. She was exceptional to work with on both projects with the highest integrity. She had great vision but was very open to other opinions.

She was very responsive, had a wonderful fund of knowledge, but did not engage in “computer speak.” She easily became a valuable part of our team, not just a consultant. I highly recommend her services without reservation.”

Eric Mansfield, former State Senator in the NC General Assembly (District 21)

In working with previous clients, I have discovered that while no two projects are alike, most of my clients usually have specific goals that require a custom solution. Here are a few points to keep in mind should you decide to work with me:

• I offer an easy, effective way for you to keep in touch with your existing customers by leveraging the power of the web.

• You’ll walk away with the exact tools & training that you need.

• I’ll give you the freedom to update your site whenever and as often as you like.

• You’ll also have the ability to increase your “visibility & reach” by marketing your products, events & services to a new crop of prospects online.

If you’re not quite sure which services you need, I encourage you to take a moment to look at the following business profiles to see which package will suit your business needs. . .

Installation Package

“I know I need to do this, but I’m on a budget. I just want to get my feet wet right now.”

You currently have little or no web presence at all. You’re either a brand new business or you’ve been missing out on potential clients because you don’t have a way to show them your work without being there in person.

You’re short on time because you are putting all of your energy into getting your business up and running, but you need to look like the professional you already are and you know you’ve got to get your business online. You just want get your feet wet right now, but make sure you can update your site whenever you want.

What your business needs most…

If you are new to this whole “online-marketing-website thing”, your primary focus right now should be creating a foundation that you can build on. Once you start growing, you don’t want to have to scrap this website and start from scratch. The best way to approach this is to make sure you have the essential tools that you need now to market & promote your business online. I call this “standard equipment”. It’s what every website and small business should have so you can start off on the right foot. The Installation package would be the best fit for you.

• A basic WordPress site {up to 5 pages including a blog page layout}

• Social Media Installation & Set-up {for Twitter & Facebook}*

• 3 Online Video Tech-Training Sessions {one each for the site, for Twitter and Facebook}

• Project Management during the entire project

• 30-Day Customer Satisfaction & Quality Assurance Policy

Cost: $USD 1,200.00

You can have your new website up and running in as little as 30 days – provided that you have your content ready to go.
But here’s the best part about this package. . .

You can apply a portion of the cost of this package as a credit to any of the other packages that I offer! Yep – I’m giving you a $500 credit and it’s worth it to ensure that your website gets off on the right foot. There’s no expiration date, you can apply it whenever you want.

This small investment now is going to pay off BIG for you when you’re ready to take the next step in your business and I want to be there to help you do it. *The Installation Package does not include any custom design it only covers the account set-up & installation, along with the content you provide for your site.

If you’re ready to take the next step, please email me to learn more and let’s set-up a call to discuss your needs further. I require a 50% deposit with the balance due when your site is completed.

“My new website looks “Fabulous” and I was quite excited by it’s debut. Sylvia’s professionalism & creativity was so welcomed. She completely listened to and carried out how the luxuriousness of “Regal Threads” should be portrayed.”

Mary Theresa Sciandra, Owner – Regal Threads

“Our old website before really didn’t really help us or our customers, it was just there. Sylvia was able to zero in on just what we needed for our site without all the extra bells and whistles.

Now we are able to give our customers better quotes, with the form she created for us and save time because we can direct them to the site if they have any questions.”

Mike Tweedy, Owner Magellan Fine Art Services

Core Package

“My business is starting to take off and we’re making good money, but there are only just so many hours in the day.”

You already have a website but are in dire need of an upgrade so you can serve existing and attract new clients. You’ve had it with poor service packages and you don’t like the way templates, well make your site look like you used a template. You want to take your business to the next level, but you need a certain level of quality and service at an affordable price.

Struggling with how you can take your business to the next level, without burning yourself {or your team} out in the process is a decision every owner with a fast-growing business will at some point in time have to face. There are just so many hours in the day and only one of you.

What your business needs most…

You know you need to market your business on a regular basis to keep up with the competition and stay in touch with your growing client base. This could be a tipping point for you and it can affect the very core of your business.

Now is the time to start creating some new business models and scaling your business. You can leverage the power of the web to help you set yourself apart from the competition, stay connected, provide access to your products and services, while keeping your expenses in check. I would recommend the Core package for you – it includes:

• A custom WordPress site {up to 10 pages};

• 2 custom Social Media Pages {of your choice} with full set-up & integration **

• 1 custom Email Template

• A custom Brand Identity System {applied to 2 pieces of collateral}

• A Brand Book {aka a “Style Guide”} for your new Brand Identity complete with production-ready files

• A Web Admin Video Guide tailored to your website & social media accounts

• Project Management during the entire project

• 30-Day Customer Satisfaction & Quality Assurance Policy

Cost: $USD 2,500.00

**Facebook Apps require extra coding but the custom images for your Facebook tabs are included in this service.
Custom Tumblr pages and Facebook Apps are not included in this service. You can however add them as an Additional Service. Learn more here.

If this sounds like what you’ve been looking for, then send me an email to learn more and let’s schedule a call to discuss your needs further. I require a 25% deposit and monthly payment plans are available.

“Sylvia’s approach is direct, patient and concise. Her artistic approach was fundamental for the changes I was looking for. I know I can trust Sylvia with my customers’ satisfaction as well as knowing that referrals will be professionally managed.”

Mark Sharinghousen, President MSharing & Associates

Premium Package

“I’ve got a great business and work with a top-notch team but we can’t seem to get any real traction online.”

You run a very successful business and have so for years. You’ve seen marketing and sales trends come and go, but your instincts are telling you that the internet is here to stay. You have a top-notch team and you’ve had a website for years.

Your email list has grown and evolved over time and you’ve got great engagement with your customers thru various social media channels. There’s just one small problem – you can’t seem to get any real leverage out of it and you don’t know why.

What your business needs most…

You understand the power of the web – you’ve seen it in action, but this just isn’t your thing. It’s not what you and your team do best. To be honest if you could hand this all over to somebody else you would. You’ve even reached out to a few agencies but they’re not interested.

You’ve got a plan, but you need help. Someone who will “focus” on this aspect of the business to ensure that you and your team will have the right tools and training you need in order to seamlessly transition and fully integrate your existing “offline” marketing efforts with your online web presence. The Premium package will most likely be the best match for you. This package includes:

• A custom WordPress site {up to 10 pages}

• A custom WordPress microsite {up to 5 pages} with full integration
Ideal for launching products or campaigns.

• 2 custom Social Media Pages {of your choice} with full set-up & integration **

• 2 custom Email Templates

• A custom Brand Identity System {applied to 2 pieces of collateral}

• A Brand Book {aka a “Style Guide”} for your new Brand Identity complete with production-ready files

• A Web Admin Video Guide tailored to your website & social media accounts

• Project Management during the entire project

• 30-Day Customer Satisfaction & Quality Assurance Policy

Cost: $USD 5,500.00

**Facebook Apps require extra coding but the custom images for your Facebook tabs are included in this service.
Custom Tumblr pages and Facebook Apps are not included in this service. You can however add them as an Additional Service. Learn more here.

If you would like to move forward, you can contact me via email to learn more and schedule a call to discuss your needs further. I require a 25% deposit and monthly payment plans are available.

Custom Packages & Corporate Clients

If you can’t find what you are looking for, you may want to consider creating a custom package, which start at $USD 6,500.00.
Please email me to schedule a time to discuss your needs further.

If you are a corporate client looking for primarily either contract work for web production and product development or for work on a “special project” such as an online promotional event, microsite or marketing campaign, please email me to schedule a call.

Additional Services

From time to time there are certain services that fall out of the “scope of work” as described in the packages above, but do not warrant a full Custom Package option. These are services that can be “added-on” to the existing Installation, Core & Premium packages above. They start at USD$1,000.00 and require a consultation so I can better ascertain their scope and complexity in order to give you an accurate quote as their requirements can vary widely from project to project.

If you require any of the additional services below, please be sure to mention them when you contact me to schedule a call.

Brand Development
For start-ups and for some clients who have no web presence at all, there most likely will be a need to create a new brand identity or “logo”. This is something that will need to be used both on and offline, requiring production files for both print and digital media. The scope and complexity of the collateral or marketing materials that need to be produced would determine the fee.

Shopping Carts
There are a wide variety of simple solutions that can be used to add a basic shopping cart for seasonal or infrequent transactions. However, this service would not cover the design and development of a true e-commerce or membership site. Those sites require an extensive amount of planning, design and programming and would require a custom package. You can learn more about that under the Custom Packages section on this page.

Custom Facebook Apps
The Core and Premium packages include custom tab images for your Facebook pages, but they do not include the development of Facebook Apps. Facebook apps can vary in scope and complexity and require additional design and coding.

Custom Tumblr Pages
Tumblr pages can be customized to enhance or coincide with your existing online presence. They require almost as much coding as your original website and therefore require that I assess your needs for a custom Tumblr page separately.

Description of Services

Web Design
Complete concept and design development of all the web assets, site structure and usability. This includes: custom, dynamic, mobile-ready websites that can stand alone or use a CMS {WordPress} for blogs, portfolios, service-oriented and ecommerce sites. I also design email templates, microsites, promotional landing pages, custom Twitter, Facebook and Tumblr pages.

Web Development
{html 5, css 3, jquery/ajax, various frameworks, object-oriented programming}
These are the core languages or libraries we will use to develop the best products or applications needed to achieve your site’s goals and allow for growth. We will also optimize your site for mobile devices using frameworks, plugins and responsive web design.

Custom Social Media Pages & Full Integration
Design and develop assets for select social media platforms to be used on the site. This includes Twitter, Facebook, Tumblr, LinkedIn and Pinterest – where applicable. The “Installation” package only provides for the installation {set-up} of social media accounts it does not include any custom design work. Custom Tumblr pages and Facebook Apps will be considered a additional service and will require a separate quote.

Brand Development
Together we will identify your long and short terms goals to devise a strategy that is consistent with your brand’s message and will resonate with its target audience. We will then create a cohesive visual identity system {aka your “Brand’s Identity”} that you will be able to use in all of your marketing materials for your business and your site.

Project Management
I offer clients a solid planning and communication strategy throughout the life of your project. Manage all aspects of and address any key issues regarding deliverables, third party resources and their contingencies. I also provide brand books, web administration guides and tech-training that is specific to your site.

Product Development
Consultation, sourcing, integration and development of specific products for promotional events {email campaigns, event landing pages and microsites} or in tandem with your social media platforms, website or cms {content management system}.

30-Day Customer Satisfaction & Quality Assurance Policy
Once your site is complete and officially launched, I implement an additional 30 Day Customer Satisfaction & Quality Assurance program. In short, we are “breaking in” your new site or new marketing materials in “real time” and on occasion we may need to make some fine adjustment or “tweaks” here and there, that we did not catch during our regular “quality assurance testing” before the launch of your site.

These last minute adjustments, should be minor and are at no additional charge. However, this does not include any additional services that are outside of the original scope of work in your signed contract.