With the holidays in full swing and Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday officially over – I’m sure some of you may already be thinking about next year. If you found yourself having trouble increasing those same store sales, this year from last year, and you’re wondering how you’re going to handle the much-debated (and in some cases mandatory) wage and health insurance increases coming next year, this post is for you.
One of the emerging trends in the retail tech-space are apps for rewards or loyalty programs. As some of you may know, 80% of the people who come into your stores – never come back for a second sale. This isn’t because they did not have a good experience or didn’t like your product/service. It’s because very few small businesses have a plan in place to follow-up with them to get the second sale.
Apps like FiveStars (and Zen Reach) are designed to help you “keep top of mind” with your customers once they leave the store. However, one of the added benefits of these apps aren’t necessarily the apps themselves, but the blogs that are written by these companies to encourage you to use them.
One such case is FiveStars. FiveStars has a very robust loyalty program app and a really cool blog chock full of great marketing ideas. They have everything in here from 18 fresh ways to show your customers some “love” (see below) to driving repeat business with a customer loyalty program and no these are not just for social media. Many are ideas that you could use both on and offline.
Now if you’ve been reading this blog, you know that I’m (a lousy proofreader LOL!!) and I’m a big believer in reaching out and seeking the help of pro, ideally in your space, if you don’t have time to do all of this stuff yourself.
But – it doesn’t hurt to bookmark a blog like this to keep you current and connected. So when you have a moment check out FiveStars’ Insights blog.
Have a great week!
Question: What types of loyalty programs or promotions did you run for your customers this year? Were they on or offline? Share your comments below.
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