These days it’s not uncommon for small business owners to just whip out their phone (at a wedding or an event) and snap a few quick photos or video clips to post on Instagram, Facebook or YouTube – to promote Read More. . .
If you’ve been following this blog for a while, you may have noticed that I write about what I think are some of the best tools out there for small business owners to use on the web. Well today, I’d Read More. . .
Hey there! I hope you’re having a great summer and staying nice and cool wherever you are. I’m going to try to keep it short and sweet this week – so let’s dive right in. If you’ve been marketing your Read More. . .
You know one of the pitfalls of running your own business is that you are, in many cases, “the business”. You spend a tremendous amount of time in front of your customers – which is awesome! There’s just one thing Read More. . .
OK I’ll be the first to admit that managing your digital footprint for your small business can feel a bit overwhelming at times. Just when you’re finally starting to get a handle on this “digital marketing thing” WHAM!! You’ve just Read More. . .
If you’re on a budget but you really need to get some smaller tasks done, I think I might have something for you. There are tons of gig sites out there, but sometimes they can give you shall we say Read More. . .
We’ve all heard that one of the best ways that you can make more money in your business is by repackaging and selling your product or service into a different format – ideally at scale. There a million ways to Read More. . .
Hey there! I don’t want to take up too much of your time, so I’m going to keep it short this week. If you’re like me, blocking out time to generate content for your social media feeds can be daunting Read More. . .
How Bauhaus Are You? or Why Your Museum’s Website is the Best “Gallery” Space You Never Knew You Had
One of biggest challenges that small businesses and institutions face is “doing more with less”. I worked briefly for a company that designed products for museum gifts shops. We worked with some of the biggest museums in the world and Read More. . .
Now we all know that a bad review can wreak havoc on your reputation. Just ask our friend and NYC Mayor Bill De Blasio. No matter what the poor man and the Department of Sanitation say or do (even if Read More. . .