In case you haven’t noticed, video is popping up all over the internet. Gone are the days when you would see a blurry, buffering, slow-loading video. Now everyone can promote their products and services using video, with just a click of a button on their phone. But if you’re a small business owner, you know that while this may be a “cute idea” at first – it gets old really quickly.

Now if you just want to record your phone’s screen, you should check out this great post from Softwarehow’s blog. They walk you through this process step-by-step. But what if you’re ready to up your video game?

You’re dying to showcase your business on your website and on your social media pages, but selfie-sticks and complicated filters just aren’t your thing. You’ve even checked out a few videographers but the price tags for even a short teaser are through the roof.

Well I’ve just stumbled upon a new resource for those of you who want to give video a try. It’s called Promo. I’m not an affiliate by the way – I just like to give my readers the inside scoop on the best tools and tips on the web.

Now online video editing services like this are relatively new. I’ve covered VideoScribe and PowToons in other posts, but Promo is different.

You see you can by stock video footage just like photos, but the problem is editing. Video editing is really hard to do and can be expensive, if you pay someone else to do it.

So here’s where a company like Promo steps in. They let you browse their selection of quality stock video footage and music and then give you access to an easy to use video editor online.

You don’t have to download any software, you can even try it for free and you get to keep your copy of the finished video. If you really enjoy using it you can sign-up for a subscription for as little as $49 a month (or $39/monthly billed annually).

Animated videos have been getting a lot of “buzz” with the emergence of Facebook’s new video “cover” image feature like this one from National Geographic. However, I would caution you not to get too crazy with this idea on your own website, because too many videos and not enough bandwidth can slow down loading time, but if you’ve grown tired of image quotes, emojis and SnapChat filters, you may want to give something like Promo a try.

Now I’d like to hear from you. . . .

Question: What software or apps do you use to make content for your social media platforms? Canva? PicMonkey? Audio Jungle? Share your questions or comments below.

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This post was last updated on May 28, 2020.