You know from time-to-time I’ll have a conversation with a potential customer who already has a website on a platform like Squarespace or Weebly or Wix.
The reason why they’re calling me is because they’ve hired a business coach or they’ve taken a Facebook course and they need to add a few features that these site builders don’t have or they don’t know how to do.
So they want to know if I can “tweak” their site for them. This is when I have to tell them that I specialize in WordPress sites and without fail they ask me why and I always reply, ‘Why rent when you can own?’.
This perks their ears up because I can’t tell you how many times I’ve had customers on the phone who are just fuming because they’re either grandfathered into a crummy web hosting package that they can’t get out of or have a website that they can never seem to be able to update.
It’s by this time in our conversation that I advise them to save themselves some headaches in the future and host their own WordPress site. Why?
Because if you’re going to spend that kind of time and money and energy on building your digital footprint wouldn’t it make sense to make sure that you have complete control over it?
Why take the risk of losing all of that work or part of that work because of a “merger” or because the company decided that web hosting was no longer profitable for them. Where does that leave you?
Would you want to run the risk of losing the ability to do just about anything you want – when you want? Exactly.
Why rent space on a site builder when you can host your own WordPress site for almost free? Especially if you can do it for less money and it will work out better for your business in the long run.
WordPress has been helping millions of people “own” a little piece of the web for their business since 2003 and they’re still going strong. Now just to be clear – I’m talking about a “self-hosted” WordPress site, not the free websites on WordPress.com.
My own website is a WordPress site “self-hosted” with Siteground and I design and develop all of my clients sites on WordPress too and here are the top 5 reasons I think every small business should switch to WordPress.
1. You Won’t Have a Hard Time Finding Someone to Fix It
Out of all of the content management systems out there WordPress has hands-down the most technical and design support. I often recommend WP Tangerine to my clients for site maintenance services after we have launched a site.
You can find a WP designer, developer or a WP site maintenance service any day of the week and almost at any price.
Unfortunately this isn’t the case with some of the other CMSs out there like Joomla or Drupal. That makes it really difficult for someone like me to recommend them because a good website should have a “shelf-life” of about 3 to 5 years before you have to have a serious upgrade.
You’re going to need someone to be able to help you update and service your site in the interim and you shouldn’t have to send out a “search party” or mortgage your home every time you want to make a few changes to your site.
2. WordPress is the Google of Content Management Systems
Nearly 25% of all the websites in the world are a WordPress site. That is a pretty staggering number when you think about it. I often refer to WordPress and “the Google” of content management systems because of its sheer presence.
The company created VIP WordPress some years back as the “Enterprise” version of their free open-source software. Their roster over the years boasts clients like Justin Timberlake and The 2014 Canadian Winter Olympics websites. They also serve The New York Post, The Wall Street Journal and One Digital Media.
So if you ever thought that content management systems are for lightweights and couldn’t handle serious traffic and growth, think again.
3. The Possibilities Are Endless
The best thing about WordPress is it’s ability to do just about anything. The possibilities are literally endless and they’re always up on the latest trends. If I kept up with everything that was designed just for WordPress it would be a full-time job in itself. There are entire blogs, conferences and magazines devoted to it.
What makes WP even more brilliant is that they have the nerve to be affordable. WP designs are referred to as “themes” and let me tell you there is a theme for every business and everyone. From lifestyle and entertainment blogs to clothing stores and membership sites.
You can get a beautifully designed theme for as little as $59 but that doesn’t guaranty they will be easy to install – so buyer beware.
They also give you the ability to add features to your site without have to completely take it apart and start from scratch this means that the website can grow as your business grows – which saves you both time and money.
4. It’s Safe, Easy to Use & Integrates with Your Other Apps
OK that’s 3 reasons right there but out of all the CMSs I would have to say WP is safe and the most user-friendly for customers. I started out originally using Joomla, which was FAR easier for me to code than WordPress, but a nightmare for my customers to use on the back-end. They didn’t like it at all – so I made the switch to WordPress and never looked back.
There are a ton of developers working on this platform, so as long as you have a decent web host, WordPress has enough security plugins available to help keep your site secure.
They also integrate beautifully with just about any other apps or software you’re using whether it’s MailChimp, Convert Kit, any of the social media platforms and even some of their “competition” like Shopify (yes even Shopify).
5. You Can Set One Up with Just a Few Clicks
I actually think this is the main reason why WordPress took off. It was fairly easy to set-up and it was easy to use out of all the free open-source software out there.
Years ago when it first came out you had to manually upload WordPress files to what most would view as a the very confusing back-end of their web host’s platform. It was literally the only way you could use it.
With a click of a few buttons you can have a website up in as little as half an hour. It takes longer for the web host to set-up your account than it does to actually set-up the site.
Now just to be fair I actually think that site builders like Squarespace or Weebly are OK if You are too “tech savvy” or really pressed for time.
Do keep in mind though that as your business starts to grow, you’re going to want to be able to update your site “on the fly” and make changes to it the exactly the way you want to without having to start from scratch.
I’ve yet to see any of these site builders or other CMSs for that matter – do it better than WordPress. Well that’s it for me this week. As always I would love to hear from you.
Question: If you could have a cup of coffee with me to discuss your website, what would be the top two questions you would have for me? Share your questions and comments below.
Like what you see? Then join the conversation!
If you like this post, please “like” it on Facebook or share it with your friends on Twitter or LinkedIn.