Are you finding that your social media messages aren’t getting the attention or traction that they used to? It’s tough to stay fresh when you’ve been cranking out content for your social media platforms. But if you think about it, that just may be the problem. . .you’re “cranking” it out.
Of course you want to work smarter, not harder and get things done, but let’s face it, what you really want is to get your followers to buy your product or service. Right? Here’s the thing – it’s nearly impossible to do that if your followers never see your posts in the first place.
Now more than ever social platforms are wanting to not only keep their users on their platforms longer, they’re rewarding those posts and accounts that truly keep them there. It sends a message to them, that you are improving their user’s experience.
You’re somehow giving them what they want and social platforms reward you by giving you more and more exposure to their audience. This gives you even more opportunities to build that “know, like and trust” factor with them and drive more traffic to your site.
Now this is where our favorite – the good old algorithm comes into play. You see if a social platform gets any indication that your posts are too frequent, too “sales-y”, too obnoxious or just plain click bait, they’re going to give you less and less exposure each time you post. Yes that’s right the social gods giveth and the social gods taketh away.
Platforms are no longer waiting for people to flag or report content. There’s just too much out their for them to keep up with. They’re spending their time and millions of dollars to use algorithms to “weed out” anyone that could harm their user’s experience. This can put you as a small business owner with limited resources in a bit of a pinch.
How do you know if what you’re posting is optimized for engagement?
How do you even know if you’re saying the right thing? And what about all this stuff about tailoring your content to different platforms? How do you know when you should include a photo or emoji or a video clip? Well I think I may have a pretty cool tool that can help you out. A tool I’d like to share with you this week is the Social Media Optimizer from the creators of CoSchedule.
CoSchedule is a software service that helps you to organize all your marketing content in one place and allows a team of people to schedule and share it across multiple platforms. They’ve been around since 2013 but they also offer some pretty cool free tools that can help you “hack” your content generation game.
This is very similar to those blog post title generators that have been around for years, except CoSchedule takes it a step further. They generate an optimization score based on the type of message you want to use for your social media posts. Now to use this free tool, you do have to enter an email, but it’s worth it.
Just enter a piece of content for one of your posts (text, images, etc.) and it will analyze everything about it from how you can improve your hashtags to what times may be the best for you to post on depending on which platform. You can try it out for yourself or see a great example of how it all works with this post from CoSchedule’s blog – “How To Write The Best Social Media Posts”.
If you’ve made it this far, I’m sure some of you are thinking, ‘Why do I need to do this?’. You need to do this because the last thing you want to do is spend a lot of time and money generating content that does nothing for your business. It’s really that simple.
Now to be fair, there are other social media sharing apps that have similar options baked into their software, but I often like to refer this tool for people to use before they post their content or when their creating new content for their platforms or feeds. Its like getting a second opinion on the fly and it’s easy to understand and it’s free. What do you have to lose?
OK I’m going to get off my soapbox now, but before you go I’d love to get some feedback from you.
Question: What resources do you use to help you produce fresh content for your social media feeds? Share your comments, thoughts and questions below.
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